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case studies

PLANNING FOR LIFE
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When PFL came to MDG in need of an identity, we knew it would need to incorporate the mind, body, and soul component of its educational mission, show a thoughtful commitment to adulthood, and reflect elements that the Army seeks to instill in its participants: motivation, excitement, and growth. Moreover, the new identity had to be attractive to students and teachers and demonstrate that PFL can be a useful tool in their lives.






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